Becoming an effective director of a standard setting organization requires abandoning traditional measures of success, and embracing new ways to achieve important goals.
Structuring a new organization to successfully – and safely - create and promote standards requires a knowledge of corporate, antitrust, trademark, tax, and intellectual property law. Doing it properly is essential to achieving success.
Microsoft's Office Open XML specification has been approved by Ecma, and is now under review by ISO/IEC for adoption. OOXML will be of great use to software developers and Microsoft customers. But the eligible members of ISO/IEC must now determine whether OOXML meets the global standards organizations' rules – and whether the world needs a second de jure document ...
Historically, products came first, and standards second. But with technology cycles becoming shorter and the technologies themselves converging, if the chicken were to wait for the egg, it wouldn't have time to hatch.