On the Art (?) of Disinformation: telling the Big Lie
For a sequel to this blog entry, see: A Tale of Two Press Releases: Big Lies and Objective Journalism
This blog entry is a rarity for me: an exegesis on the deliberate disinformation spread by a single vendor. I generally avoid a piece like this for two reasons: first, every vendor has its own PR agenda, with the differences being a matter of degree between the egregious and the merely disingenuous. More importantly, there is a risk when focusing on a single vendor of decreasing one's reputation for objectivity, despite the fact that one may certainly focus on the statements of a single source and fairly find them to be both inaccurate and cynical.
What persuaded me to take up the cudgels in this case was a quote I read earlier this week in eWeek, and then spotted again Bob Sutor's blog today:
"You can achieve interoperability in a number of ways," said [Microsoft's] Robertson. Among them: joint collaboration agreements, technology licensing and interoperability pacts.
The reason this statement caught my eye was that Scott Edwards (also of Microsoft) had used virtually the exact same words at a NIST workshop that I spoke at a month or so ago, offering such methods as valid alternatives to "open standards." My reaction then, as now, is that such means can in no way represent equivalent alternatives to open standards, although they might offer an avenue to a single vendor, or to a cadre of vendors, to control a marketplace to their own advantage. When you hear something once, it can be off-hand remark, but when you hear it twice, it's clear that it's a corporate talking point. And when it comes from the General Manager for Standards of a dominant vendor, it becomes worrisome.
Still and all, and to be fair, Roberson's statement is accurate in a technical sense, although when used in certain contexts (such as the NIST workshop) it can be misleading to an audience that isn't knowledgeable about standards.