Title
ENABLING AN OPERATOR-INDEPENDENT TRANSACTION MODELFOR MOBILE PHONE CONTENT SERVICE PROVISION THROUGH THEOPEN CPA STANDARD
Author
Petter Nielsen, and Ole Hanseth
Date
1/01/2005
(Original Publish Date: 2003)
(Original Publish Date: 2003)
Abstract
Content services for mobile phone subscribers compose a new business area based on the constellation of and symbiotic relationship between mobile telecommunication operators and content providers. In this paper we discuss the development and internationalization of the CPA (Content Provider Access) business model and platform by the Norwegian telecommunication operator Telenor. CPA is firmly grounded on and driven by common interests and incentives among operators and content providers. Through a discussion of relevant actors, we identify different factors supporting and hampering the success of CPA in different national markets. We further discuss how CPA relates and challenges traditional and institutionalized standardization approaches within the telecommunication industry.
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