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Title: "New Metrics for New Media: Toward the Development of Web Measurement Standards"
Authors: Thomas Novack Vanderbilt University
Donna Hoffman Vanderbilt University
Publication Date: September 26 1996
Free/Fee: Free Access
Reads: 2117
Abstract: The advertiser-supported Web site is one of several business models vying for legitimacy in the emerging medium of the World Wide Web on the Internet (Hoffman, Novak, and Chatterjee 1995). Currently, there are three major types of advertiser-supported sites: 1) sponsored content sites like Hotwired, ESPNET Sportszone, and ZD Net, 2) sponsored search agents and directories like InfoSeek, Excite, and Yahoo, and 3) entry portal sites like Netscape. At present, these three classes of sites are split at about 55 percent, 36 percent and 19 percent, respectively, in terms of advertising revenue (Jupiter Communications 1996).
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