Title
Prebid
Date
9/15/2017
(Last Updated: 09/15/2017)
(Last Updated: 09/15/2017)
Status
Active
Abstract
Prebid develops free open source tools to facilitate header bidding (also known as advance bidding or pre-bidding), a programmatic technique for publishers to offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. Prebid offers publishers solutions designed to foster a better header bidding experience.