Title
OpenRTB Consortium
Date
10/14/2015
(Last Updated: 10/14/2015)
(Last Updated: 10/14/2015)
Status
Active
Abstract
OpenRTB promotes growth in the real-time bidding (RTB) marketplace by developing open industry standards for communication between buyers of advertising and sellers of publisher inventory. In particular, OpenRTB seeks to reduce the cost and increase the consistency of managing the synchronization of advertiser requirements and publisher requirements with all players in the ecosystem.