Title
Mobile Marketing Research Association (MMRA)
Date
10/07/2015
(Last Updated: 10/07/2015)
(Last Updated: 10/07/2015)
Status
Active
Abstract
The Mobile Marketing Research Association (MMRA) is a cross-industry organization developing and promoting best practices and ideas to help enhance the effectiveness and value of using mobile devices for marketing research worldwide. Members include clients, market research firms, technology developers, marketing consultants, merchandising companies, educators, students and trade media.