Title
CardLinx Association
Date
8/05/2015
(Last Updated: 08/05/2015)
(Last Updated: 08/05/2015)
Status
Active
Abstract
The CardLinx Association develops standards for the credit card industry, including fraud reporting and prevention; standard attribution and reporting metrics; a standard sequence for the application of multiple offers and loyalty benefits for the same card; the establishment of common industry standard terms; and increased effectiveness for merchants tracking their ads across multiple publishers.