Title
AdLedger Consortium
Date
11/02/2018
(Last Updated: 11/02/2018)
(Last Updated: 11/02/2018)
Status
Active
Abstract
Develops and promotes blockchain standards and tools for digital advertising. Its mission is to support an ecosystem where advertisers and publishers can regain control of their data assets, improve ad targeting capabilities, and reduce costs associated with distrust and layers of intermediaries.