Home > Standards Blog

Advanced Search 

Welcome to ConsortiumInfo.org
Tuesday, July 29 2014 @ 01:55 PM CDT

Email Article To a Friend View Printable Version

Adventures in Self-Publishing, Chap. 11: How to Promote your Book (Part II)

Adventures in Self-Publishing

Have you discovered The Alexandria Project?

This series highlights aspects of my experience self-publishing The Alexandria Project.   If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). And you can read a new chapter of its sequel every Monday here. 

Social Media Marketing, courtesy of Paola Peralta/Wikimedia Commons - Creative Commons Attribution-Share Alike 3.0 UnportedLast week we talked about the concepts and goals behind launching a book promotion campaign.  This week, we’ll get down in the weeds, and talk about the specific tactics you can use to spread the word.
 
The first thing to decide is whether you want to target brick and mortar, as well as on-line, channels of distribution. The reason is that while activities that target real stores will also help with your online sales, they tend to be much more time consuming, and usually require travel as well. Persuading individual book stores to carry your book also involves one-on-one selling (to the store owner or manager), while the pay off in sales per book store beyond your home town will likely be modest. The return on investment marketing directly to book stores is therefore low.

 

Email Article To a Friend View Printable Version

Adventures in Self-Publishing, Chap. 10: How to Promote your Book (Part I)

Adventures in Self-Publishing

This series highlights aspects of my experience self-publishing The Alexandria Project.   If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). And you can read a new chapter of its sequel every Monday here. 

Might as well come right out and say it. This is where the going gets tough. 

Up until now, everything about self-publishing has been pretty much under your control – what your book will be about, what it will look like, and how you’ll get it to market. But now, like Blanche Dubois in A Streetcar Named Desire, it’s time to learn that you can’t rely on the kindness of strangers. And that only in an Iowa imagined by Hollywood, if you build it, they will come.

So let’s talk about how you’ll go about getting those hard-hearted strangers to buy your book (or even download it for free, if that’s your choice), now that it’s up there for all to see at Amazon.
Email Article To a Friend View Printable Version

The Lafayette Deception, Chap. 10: Vive la Revolución!

Lafayette Deception (a Cyber Thriller)

Welcome to the sequel to The Alexandria Project, a cybersecurity thriller.  If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). You can read a new chapter of The Lafayette Deception here every Monday.

Courtesy Kamalnv/Wikimedia Commons - Creative Commons Attribution 3.0 UnportedFrank looked hungrily at the establishments on both sides of the main drag of Cedar City, Utah. He’d lost eighteen pounds, and it was payback time.

It had been early that morning, before sunrise, that he had left his campsite on the North Rim of the Grand Canyon. Now it was almost Noon, and he was a third of the way through Utah and had waited long enough. Impatient drivers swung around him as he motored slowly up the street, compiling a mental list of every restaurant, bakery, ice cream store and other variety of food emporium he encountered along the way.
Email Article To a Friend View Printable Version

Adventures in Self-Publishing, Chap. 9: How to Price your Book – and Does it Matter?

Adventures in Self-Publishing

This series highlights aspects of my experience self-publishing The Alexandria Project.   If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). And you can read a new chapter of its sequel every Monday here.

Courtesy of Julien Jorge/Wikimedia Commons - GNU Free Documentation License, Version 1.2 or laterThis week we’ll talk about how to come up with the “right” price for your book in each of the formats in which you plan to make it available (eBook, soft, and/or hardcover).  By “right” price, I mean a price that will make more, rather than fewer, people actually buy your book. My challenge will be to convince you that the title you see above makes sense.

But first, let’s cover the basics – how the pricing process works, and the factors that may put a floor under your book price.

 

Email Article To a Friend View Printable Version

The Lafayette Deception, Chap. 9: Time In and Time Out!

Lafayette Deception (a Cyber Thriller)

Welcome to the sequel to The Alexandria Project, a cybersecurity thriller.  If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). You can read a new chapter of The Lafayette Deception here every Monday.

Church tower clock - from Tellin's Musée de la cloche et du carillon - Courtesy Nieuw/Wikimedia Commons, Creative Commons Attribution-Share Alike 3.0 Unported“That’s right, Vicky. Simple as that. So can you guys take it from here?”

“Sure thing, Frank. No problem, and great work!”

In fact, it hadn’t been great work that had finally allowed him to crack the mystery of the flipping poll numbers. Just greater attention to detail. Once he had spotted the few extra bytes of code in the server’s time check code he knew that he’d found the chink in the system’s armor that the hacker had exploited. After that, it had been relatively easy to figure out what happened next.

Settling back in his chair, he stared out across the magnificent void of the Grand Canyon, and then smiled wryly. Not quite a perfect metaphor for his state of mind, but it would do. He felt good about cracking the problem he had been tasked to solve, yes, but now what? Suddenly he was at loose ends again, with nothing to fill his time except the fading goal of writing a book.
Email Article To a Friend View Printable Version

Adventures in Self-Publishing, Chap. 8: Designing the Interior of your Book

Adventures in Self-Publishing

 This series highlights aspects of my experience self-publishing The Alexandria Project.   If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). And you can read a new chapter of its sequel every Monday here.

Courtesy of Aza Toth at the Wikemedia Commons, Creative Commons Attribution-Share Alike 3.0 UnportedLast week we talked about how to design covers for books - eBooks, soft cover books and hard cover books. If you've written a book, or are thinking of writing one, odds are good that you’ve already spent some time thinking (or worrying) about what the covers of your book should look like. But how about the interior of your magnum opus? Odds are also good that this isn't something that has engaged you yet at all. If so, that’s a shame, because how well the interior of your book is designed will have a major impact on what people think of your work when they read it. If it looks professional, you'll look professional. But if it looks like your local library newsletter, then readers aren't likely to take your work seriously, because it will look so, well, "self published."

Email Article To a Friend View Printable Version

The Lafayette Deception, Chap. 8: The Doctor will Diagnose you Now

Lafayette Deception (a Cyber Thriller)

Welcome to the sequel to The Alexandria Project, a cybersecurity thriller.  If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). You can read a new chapter of The Lafayette Deception here every Monday.

Jan Steen: The Doctor's Visit (betwee, 1658 - 1662), courtesy Jarekt/Widimedia CommonsFrank was puffing his way up the dirt road leading away from the canyon rim, focusing on his breathing. He’d actually lost five pounds in the first week of his new regime, and had also progressed from walking fast to alternating walking with short bursts of labored jogging. The near-term goal he was now focusing on was to reach the point where his jogging interludes were longer than his walking ones.

He hadn’t been as successful on the technical front. Despite the revelation that whatever had been interfering with data on his server hadn’t affected the same data on his laptop, he was still struggling to figure out why. Worse, when he had tried the same exercise a second time, the data on his laptop did flip. But what had changed? Had he done something different the first time without realizing it, or was there a vital clue that he was missing?
Email Article To a Friend View Printable Version

Adventures in Self-Publishing, Chapter 7: Designing the Cover of your Book

Adventures in Self-Publishing

 This series highlights aspects of my experience self-publishing The Alexandria Project.   If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). And you can read a new chapter of its sequel every Monday here.

If your publishing progress has been keeping step with this series, you’ve now not only got the text of book all ready to go, but you’ve decided on how you’re going to bring it to market (POD, Google eBooks, or whatever) as well. So your next set of tasks revolves around this question: what would you like your masterpiece to look like? 

There are two main parts to this step: coming up with the cover design, and laying out the interior design. Those are both big topics, so this week we'll tackle cover design, and turn to interiors next time around.
 
So how do you go about coming up with covers that you can be proud of? Note that I say “covers,” because you’ll need up to three, depending on how many formats you want to bring to market. They are:     
Email Article To a Friend View Printable Version

The Lafayette Deception, Chap. 7: What a Difference a Diet Makes

Lafayette Deception (a Cyber Thriller)

Welcome to the sequel to The Alexandria Project, a cybersecurity thriller.  If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). You can read a new chapter of The Lafayette Deception here every Monday.

Kennedy - Nixon Debate, 1960.  Courtesy Wikimedia CommonsFrank was sitting inside his camper, a bowl of diet popcorn at one elbow and a small dumbbell at the other. The elbow next to the popcorn was getting most of the exercise. On the opposite side of the camper hung a large flat screen TV, and on that set the latest, pre-primary season Republican debate was about to begin.
Like many other Americans, and indeed like a surprising number of satellite viewers around the world, Frank was curious to see how Lamar Wellhead, the latest entrant to the Republican field, would fare in his first performance under the scrutiny of the public and the national media. As usual, he had rocketed to the top of the polls within days of announcing his candidacy, but few besides Frank knew that this was almost certainly a manufactured illusion.
Email Article To a Friend View Printable Version

Adventures in Self-Publishing, Chapter 6: Profiling, Researching, Interviewing and Selecting a POD

Adventures in Self-Publishing

This series highlights aspects of my experience self-publishing The Alexandria Project.   If you'd like to read the book this series is based on, you can read the first three chapters for free here (just click on the cover of the book). And you can read a new chapter of its sequel every Monday here.

Pubic domain, courtesy of Wikimedia Commons, at http://commons.wikimedia.org/wiki/File:Livius_ed._Heusinger_vol._2_%281821%29,_marbled_paper_on_cover.jpgFor the last several weeks we've looked at how the various types of PODs differ in their business models and in the services they offer.  We've also looked at the importance of ensuring that your goals align as well as possible with the POD you eventually select.  This week we'll use that background to construct a decision tree and question list you can use to find the POD that's best for you.  I'll also suggest (from painful experience) how you can avoid some of the problems I've encountered.

As you'll recall, some of the ways in which PODs differ include price, personal service level, range of services offered, ability to place your book into all channels, and ability to make hard copies as well as eBook copies available.  If all of those capabilities are of importance you, then you'll want to look at one set of PODs.  But if not all of them matter to you, then you may decide to limit your review to a far smaller set of candidates.  Given how many businesses have jumped into this pool, anything you can do to narrow the field will be a time saver.