Overview: The Mobile Marketing Research Association (MMRA) is a cross-industry organization established to define and promote best practices and to share ideas to help enhance the effectiveness and value of using mobile devices for marketing research worldwide. Members include clients, market research firms, technology developers, marketing consultants, mystery shopping providers, merchandising companies, educators, students and trade media.
Specifications: Not available
IPR Policy: Not available
Current Status: Active
Last Updated: November 18, 2013