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Digital Analytics Association (DAA)

Overview: The Digital Analytics Association (formerly the Web Analytics Association) is a not-for-profit, volunteer run association which aims to educate, research, advocate, and build a community around the issues of data acquisition, exploration, deduction, and application. The DAA provides education, professional development and certification; develops standards, best practices, and a Code of Ethics; conducts research; and advocates for issues that advance the digital analytics industry.

Specifications: Not available

IPR Policy: Not available

Current Status: Active


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