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OpenRTB Mobile Committee

Overview: OpenRTB Mobile functions as the mobile sub-committee of OpenRTB, a consortium of digital media companies dedicated to accelerating the growth of the real-time bidding (RTB) marketplace by providing open industry standards for communication between mobile ad inventory buyers and sellers. OpenRTB Mobile brings together mobile advertising companies representing the supply and demand-side of the ecosystem, including Sell-Side Platforms (SSPs) Nexage, PubMatic, and Smaato; Demand-Side Platforms (DSPs) DataXu, Fluent Mobile, [x+1], and ad network Jumptap. The group's mission is to establish guidelines that enable technology platforms to build standard real-time bidding APIs with basic commonalities that increase the efficiency and speed of adoption and ease interaction between platforms.

Specifications: Available at: http://code.google.com/p/openrtb/downloads/list

IPR Policy: Not available

Current Status: Active

Last Updated: June 4, 2014


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