Overview: OpenRTB Mobile functions as the mobile sub-committee of OpenRTB, a consortium of digital media companies dedicated to accelerating the growth of the real-time bidding (RTB) marketplace by providing open industry standards for communication between mobile ad inventory buyers and sellers. OpenRTB Mobile brings together mobile advertising companies representing the supply and demand-side of the ecosystem, including Sell-Side Platforms (SSPs) Nexage, PubMatic, and Smaato; Demand-Side Platforms (DSPs) DataXu, Fluent Mobile, and [x+1]; and ad network Jumptap. The group's mission is to establish guidelines that enable technology platforms to build standard real-time bidding APIs with basic commonalities that increase the efficiency and speed of adoption and ease interaction between platforms.
Specifications: Available at: http://code.google.com/p/openrtb/downloads/list
IPR Policy: Not available
Current Status: Active
Last Updated: November 8, 2013