Overview: OpenRTB was founded by members on the demand and supply sides of the digital advertising ecosystem, including DataXu, MediaMath, Turn, AdMeld, PubMatic, and the Rubicon Project. The mission of the OpenRTB project is to spur greater growth in the real-time bidding (RTB) marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. In particular, they aim to reduce the cost and increase the consistency of managing the synchronization of advertiser requirements and publisher requirements with all players in the ecosystem. Advertiser and publisher requirements, which are often called "blocklists," are supplied by advertisers to DSPs (demand side platforms) and publishers to SSPs (sell side platforms). These blocklists are often supplied in different ways to different providers, which then need to be translated by hand by DSPs and SSPs parties before a campaign begins.
Specifications: Available at: http://code.google.com/p/openrtb/downloads/list
IPR Policy: Not available
Current Status: Active
Last Updated: March 12, 2014