Overview: The Performance Marketing Association is a not-for-profit trade association founded in 2008 to connect, inform and advocate on behalf of the performance marketing industry. The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of the multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. The PMA is the first formal organization representing the performance marketing space and offering members a means to learn, share or communicate on a global scale.
Specifications: Available at: http://thepma.org/pma-information-research-industry-guides/
IPR Policy: Not available
Current Status: Active
Last Updated: June 4, 2014