Overview: Digital watermarking is the process by which identifying data is woven into media content such as images, movies, music or programming, giving those objects a unique, digital identity that can be used for a variety of applications. The Digital Watermarking Alliance is a group of organizations from multiple global industries whose goal is to further the adoption of digital watermarking and who are actively involved in the commercialization of digital watermarking-based technology, applications, systems and services. The mission of the DWA is to create awareness and promote the value of digital watermarking to content owners, industry, policy makers, and consumers. Members include AquaMobile, Civolution, Digimarc, ISAN-IA, MarkAny, Media Science International, and Verimatrix.
Specifications: Available at: http://www.digitalwatermarkingalliance.org/whitepapers.asp
IPR Policy: Not available
Current Status: Active