Overview: The Interactive Advertising Bureau (IAB) promotes digital marketing and interactive advertising through the development of technical standards and best practices, research, education, and advocacy. It is comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in interactive marketing. The IAB has also established the IAB Tech Lab, IAB Education Foundation, IAB Global Network, IAB Mobile Marketing Center of Excellence, IAB Digital Video Center of Excellence, and the IAB Data Center of Excellence.
Current Status: Active
Last Updated: February 15, 2017